Mobile marketing trends are set to drive sales in 2017. Don’t get left behind! Here are the trends to look out for and jump on to get ahead of the game.
Mobile marketing is no longer an option for businesses. It’s a must whether you’re a huge corporation, a small online shop or a brick and mortar.
According to the Pew Research Institute, 77% of Americans now own a smartphone. And 13% of these are completely dependent on smartphones for their Internet. Among 18 to 29-year olds, this number reaches almost 20%, showing a clear trend toward a world of increasing mobile dependency.
As a business leader or marketing professional, you need to stay current on mobile marketing trends to ensure your brand retains its competitive edge in a mobile world.
Let’s look at the mobile marketing trends that are transforming user experience, how we connect with our target and transforming leads into loyal customers.
Customers carry their lives on their mobile devices. They expect them to do everything. So it’s no surprise mobile payments are continuing to build steam and take over how we pay for goods and services.
Industry experts expect nearly 800 billion U.S. mobile payments to be completed in 2017. That’s a nearly 30% increase from the year before.
Analysts anticipate a ten-fold increase by 2021 as mobile pay becomes the payment of choice.
This is one of those mobile marketing trends that you can’t afford not to embrace.
Users are utilizing faithful favorites like Paypal at a rate of 76%. But newer and more versatile options like paying through social media sites, Apple Pay, Google Wallet and more are quickly rising in the ranks.
Those who love it find it safer and more convenient than other payment methods. It can be easily integrated into their mobile lives.
Business leaders and marketing professionals are seeing the writing on the wall. They are working to make both brick and mortar and online business more compatible with mobile payment services.
Greater Focus on Mobile SEO
In late 2016, Google released an update that significantly increased the search engine ranking of mobile-friendly sites. Additionally, in January 2017 they released another that actually penalized sites that aren’t mobile-friendly.
Search engines drive traffic to websites when users (potential customers) search for exactly what that website has to offer. The ranking of a website in those searches matters a lot.
33% of search traffic goes to the website that gets ranked #1. Around 17% goes to spot 2. By the time you get to #5, the traffic is nearly non-existent.
For businesses, investing in mobile friendly websites means greater visibility for their brand while such updates likely hurt many of their competitors who are less aware of the changes.
60% of searches now take place on mobile devices. Business can’t afford not to invest in mobile-friendly sites.
Being mobile friendly means creating a great user experience through:
- Streamlined navigation
- Fast load speed
- Easy to read text
- Optimized images
- Well formatted content
- And more
Mobile marketing trends like this will continue to rule and drive sales.
Pokemon Go convinced gamers that they “Gotta catch ’em all” with overwhelming success.
The craze may have been short lived. But marketers today are using augmented reality (AR) like it to take customer experience to the next level.
We’re particularly seeing how augmented reality can give struggling brick & mortar businesses a new edge in a marketplace overwhelmed by online shopping.
Restaurants are adding features that allow customers to use mobile to:
- Check in to their reservations
- Browse the menu
- Make their meal and wine selections
Businesses are adding features that allow their customers to:
- See product information
- Get offers
- Interact with merchandise virtually to heighten customer experience
Geo-location allows businesses to:
- Know when a loyal customer is in the area
- Push them an offer to get them into the store
- Send customers the right message at the right time
And AR technology on mobile is just the beginning. As the technology advances, we can expect the entire customer experience to revolve completely around the customer in a hyper-personalized way.
This leads us to the next of our mobile marketing trends.
Big data has exploded. It allows us to personalize each and every customer’s experience in a whole new way.
This isn’t only great for marketing, but customers love it.
Gone are the days of marketing to large target groups. With collected, aggregated and automated data you can market straight to the individual. You may not even know who the person is. But you know:
- The types of websites they visit
- What they like
- Whether they’ve been to your website
- What they did on your website
You can use this data as well as any user-specific data you may have in your customer relationship management (CRM) system to create an experience as unique as that customer.
This may sound incredibly complicated and time-consuming. But the fact is that with current technology the entire customer experience can be completely automated without losing that necessary human touch.
Remarketing is a form of personalization and one of the hottest mobile marketing trends right now. Also called retargeting, this tactic allows you to re-capture mobile leads who visited your website and left without converting.
You can use tags and cookies to send them reminders in the form of ads on other websites they frequent like FaceBook.
These ads can be general, “Visit our Store”. Or they can be based upon the specific actions of that visitor, “Don’t forget to finish the video you started”. Or “Your shopping cart at X company misses you.”
Research has shown that remarketing can increase ad response by 400%.
And mobile marketers are investing large portions of their marketing budgets toward similar remarketing tactics.
Mobile Marketing Trends Not To Be Ignored
Don’t get left behind. Trends like these are completely transforming how brands connect with customers. Traditional marketing methods that worked for decades are quickly becoming obsolete.
If you’d like to learn more about how we can help you tell your brand story and connect with mobile customers, Let’s Talk! today.