MS Institute has a reputation of academic excellence and successfully equipping its students to succeed in their future careers. But needed more exposure to potential students. Because MS Institute’s core demographic is young women, they realized having an online marketing strategy and presence was vital to growth.

The Solution

Development of a custom SEO and Facebook campaign to connect with a highly targeted demographic was the primary focus of our initial efforts.

  • Increase activity on Facebook connecting with current and past students
  • Blog articles
  • Link building to high authority sites
  • YouTube video creation & marketing
  • Optimization and cleanup of on-site content
  • Custom marketing automation

The Results

Within 45 days of launching a new website and online marketing campaign the site reached 1600 new visitors and ranked on the 1st page of Google for 9 profitable search terms. This success has resulted in a 225% increase in website traffic, 300% more leads per month, and significant growth in student enrollment.

$2500 per month in traditional advertising expense was eliminated and a 2nd school location has opened.

Traffic Driving – Google Page 1 Rankings

Beauty College Mississippi Beauty School Mississippi
Cosmetology College Mississippi Cosmetology School Mississippi
Aesthetician School Mississippi Best Mississippi Beauty Schools
Esthetician Schools Mississippi Mississippi Nail Tech schools
Nail Technician Schools Mississippi Best Beauty Schools in Mississippi


  • 30 + Search Terms on Page 1 of Google
  • 1900 + Unique Website Visitors per Month
  • 1400 + Facebook Likes
  • 70 New Student Leads Per Month
  • $12,000 Average Value of Each Student Enrolled