The Challenge
How to grow online sales, between multiple channels, while also maintaining an accurate inventory count between 3 retail locations?
The Solution
We’ve been part Procam’s story from almost the beginning. Our 7-year partnership has spanned from e-commerce development, custom programming, web design, SEO, and business consulting. As a result, we were able to achieve the following:
- 85% reduction in inventory errors among all channels
- Online sales growth to over $3 million per year
- Currently 3 store locations in Detroit, Cincinnati, and Chicago
- Over $10 million in total sales
- Largest photo and video dealer in Detroit and Cincinnati
Getting inventory across multiple channels, and into every necessary channel was a big factor. We researched solutions and platform that would allow Procam to sell online, in stores, and through online marketplaces.
- Move e-commerce store from Big Commerce to self hosted Magento
- Custom integration with Lightspeed POS to manage multi-channel inventory
- Updated internal process for order processing and fulfillment
Team: 2 developers, 1 business analyst, 1 project manager
Total project timeframe: 10 months
Results Overview
The move to a more robust online and inventory solution has changed Procam’s business dramatically. They now have dynamic infrastructure to automate the sales and management of their growing product line among multiple channels.
