PROCAM

Case Study
Retail Is Not Dead!

The Challenge

How to grow online sales, between multiple channels, while also maintaining an accurate inventory count between 3 retail locations?

The Solution

We’ve been part Procam’s story from almost the beginning. Our 7-year partnership has spanned from e-commerce development, custom programming, web design, SEO, and business consulting. As a result, we were able to achieve the following:

  • 85% reduction in inventory errors among all channels
  • Online sales growth to over $3 million per year
  • Currently 3 store locations in Detroit, Cincinnati, and Chicago
  • Over $10 million in total sales
  • Largest photo and video dealer in Detroit and Cincinnati

Getting inventory across multiple channels, and into every necessary channel was a big factor. We researched solutions and platform that would allow Procam to sell online, in stores,  and through online marketplaces.

  • Move e-commerce store from Big Commerce to self hosted Magento
  • Custom integration with Lightspeed POS to manage multi-channel inventory
  • Updated internal process for order processing and fulfillment

Team:  2 developers, 1 business analyst, 1 project manager
Total project timeframe:  10 months

Results Overview

The move to a more robust online and inventory solution has changed Procam’s business dramatically.  They now have dynamic infrastructure to automate the sales and management of their growing product line among multiple channels.

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