Marketing automation is a software platform that helps you to automate your marketing and sales
engagement to generate more leads, close more deals, and better measure marketing success.
HOW CAN MARKETING AUTOMATION IMPACT YOUR BUSINESS?
Leveraging marketing automation, your sales and marketing teams can work as a single, cohesive team to automate and optimize your leads as they move from the top of the funnel, down to the bottom, where sales are made.
Marketing Automation Benefits:
- Generate more leads
- Qualify and prioritize your leads
- Nurture those leads to a sales-ready state
- Manage all of your email marketing campaigns
- Report on the success of your campaigns
Marketing departments save time and resources with an easy-to-use platform that makes it simple to manage all your campaigns in a single solution. Your campaigns run on autopilot while you spend time on all the other things you need to do to become more successful. With marketing automation you have a 360-degree view of how your prospects are interacting with you and the tools to turn them into customers.
SMARTER MARKETING. BETTER RESULTS.
Advanced email marketing
Create beautiful emails using pre-formatted templates or a simple, visual editor. Run A/B testing, view reports, and test against spam filters. Schedule campaigns and track your success.
Blended lead scoring and grading
Don’t waste time chasing down dead ends. Understand who’s showing interest in you, and follow up with only those meeting your ideal customer profile.
Forms and landing pages
Easily collect prospect information using forms and custom landing pages.
Lead nurturing
Set-up personalized, automated engagement tracks that free up time to focus on hot leads while preventing early-stage leads from slipping through the cracks.
Prospect activity tracking
Understand each customer’s interest based on how they interact with your brand and content. Plus use alerts to know who to follow up with in real time.
Closed-loop reporting
Gives you access to reports that tell you just how well your marketing automation campaigns are working, and where leads are coming from.
WHO SHOULD USE MARKETING AUTOMATION?
- Do you have a large database of leads, at various points of the buyer’s journey, with no way to organize and know who to contact, at what time?
- Are you frustrated with the amount of leads that don’t end up adding to your sales bottom line?
- Did you know that 80% of leads just aren’t ready to buy at that time?
Marketing automation with tools like lead nurturing can help with that, and bring some of those leads back into the funnel.
MARKETING AUTOMATION PLATFORMS WE LOVE.
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Companies of all sizes are using marketing automation to grow their revenue.
